One of the most prominent themes that came up during my research was references to vinyl album artwork. A man called Alex Steinweiss invented the album cover in 1938 and since then it as become an important part of virtually every record release since. Steinweiss was a graphic designer for Columbia Records and when the long playing 12″ record was invented he was responsible for the creation of the conventional outer vinyl sleeves. For a number of years after this he was responsible for creating all of the artwork for Columbia, creating an interesting new area of physical forms of music. During my research into the benefits and downsides of vinyl records, album artwork was one of the most talked about elements that people appreciated and valued. When browsing a record store the artwork becomes one of the main focus’, with different designs and colour schemes drawing you in to certain records and this is something that is definitely lost when browsing through computer base music databases such as iTunes or youtube.